These Are the 4 Most In-Demand Roles in Beer, Wine, and Spirits
These four roles stood out as the hottest jobs of the year, each crucial in steering companies through uncertainty.
3 Archived posts matching:"CMO”
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Catching Up with Yasso’s CMO Andy Judd
For Yasso, Inc.‘s Chief Marketing Officer Andy Judd, the pandemic meant innovating, not pivoting. Judd and his team built up the company’s digital and omnichannel capabilities and revisited their earned media approach. By doubling down on innovation, Yasso is in a hiring position again and is on track to achieve long-term success post-pandemic. “To me, […]
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Catching Up with Waterloo’s CMO Kathy Maurella
Kathy Maurella joined Waterloo Sparkling Water in the midst of the pandemic — December 2020. As Chief Marketing Officer, she jumped right in to help lay the groundwork that has ultimately set the brand on a course for continued success. By leveraging data and insights, listening to the consumer, and ultimately revisiting the basics of […]